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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones
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Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting . Strategy and Content Marketing Strategy. 1) You can show your Twitter ads to all people who search for a term (e.g., “digital widget”). Http://andreas.com/ Andreas Ramos. Digital "allows us to bring additional reach with a nice combination between traditional TV and digital," said Marc Menesguen, managing director-strategic marketing for L'Oréal. It might seem counter intuitive, but even in 2013 digital marketing and customer-centric content strategies still make up less than 15% of the enterprise marketing effort (irony duly noted for every stat that appears from this point forward.) Understanding personas helps marketers to create and optimize CONTENT. Customers are more empowered now, and we have to be really good at engaging them across a lot of digital channels. It's thus different from email. In contrast, my Twitter ads are appearing to hundreds of thousands of people who either search for a term, use the term, or engage with the term. "For the same Therefore, we see TV and digital as complementary -- not necessarily in terms of reaching different audiences, but rather to engage with our consumers in different ways." P&G, for its "We need to understand what are these conversations and how can we be part of them.". Lead generation and demand generation, although related, are at odds with each other.